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Build Your Online Product Catalogs?
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China ERMS summit 2019
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digital, supply chain, e-commerce, |
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In the latter half of the Internet's development, enterprises, in response to the disappearance of the demographic dividend, should upgrade their production, distribution and sales processes through advanced technologies such as big data and artificial intelligence to improve operational efficiency and reshape the business structure and ecosystem.
In the recent two years, the trend of "All in" new retail has prevailed throughout. Both Alibaba and Tencent adopt the "enclosure strategy" to expand their market share in a drastic way. In order to maintain sales growth, enterprises certainly will create a merger of online digital operations (ecommerce) and new experience in offline stores to conduct in-depth omni-channnel operations where the touchpoints of consumers' channels centering on consumption experience have become fragmented. In the face of fragmented consumption scenarios, the explosive growth of content and increasingly greater timeliness of communication, the key to win the marketing battle lies in the way enterprises rely on their insights into big data to develop delivery strategies that precisely targeting every consumer, and to achieve the infinite extension of the consumer link. Focusing on the concept of ˇ°New Retailˇ±, enterprises need to combine marketing and sales to create a full-scale ecosystem of retail integration with consumers in the center.
Meanwhile, it entails a challenge for supply chains of enterprises to sell goods or services through multi-channel integration and provide consumers with undifferentiated shopping experience so that they can meet the buying demands of consumers at any time, any place, and in any way. Enterprises need to implement a unified design of supply chain network and achieve from design to deliver a flexible, agile and intelligent supply chain featuring supply-demand balance. Also, enterprises need to build a more efficient and flexible distribution network to provide consumers with better shopping experience so that the enterprises can remain invincible in t |
| Company: |
ECV International
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| Contact: |
Ms. Florence Zhang |
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Room 1010-1012 , Golden Building of 108 Hip icon, No. 11 Yujinggang road, Jingan District, Shanghai. |
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| Tel: |
13271915990 |
| Fax: |
86 21 80260707 816 |
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